Fiber Sales — Weekly Performance Deck

Total Spend

$9,435

Google + Meta + Reddit

Total Clicks

8,324

Across all platforms

Total Leads

399

Qualified leads only

Engagements

Messaging conversations

Google Ads

Search + Performance Max Campaigns

Spend

$383.45

Clicks

594

Impressions

11,844

Leads
80

CTR

5.02%

CPC

$0.65

CPL

$4.79

Campaign	Spend	Clicks	Impr.	Leads	CTR	CPC	CPL
Direct Checkout \| PMax	$73.90	214	1,596	40	13.41%	$0.35	$1.85
Direct Checkout \| ABF \| Search (Targeting)	$66.47	15	612	4	2.45%	$4.43	$16.62
Direct Checkout \| ABF \| Search (Observation)	$61.58	103	746	22	13.81%	$0.60	$2.80
AIA \| PMax #2	$39.34	70	1,338	3	5.23%	$0.56	$13.11
Phone Promo \| PMax	$37.14	194	7,176	5	2.70%	$0.19	$7.43
Phone Promo \| Search #2	$36.50	9	101	0	8.91%	$4.06	-
Phone Promo \| Search \| LEAD FORM	$34.90	11	136	3	8.09%	$3.17	$11.63
AIA \| Search \| LEAD FORM	$33.62	9	139	3	6.47%	$3.74	$11.21
Total	$383.45	594	11,844	80	5.02%	$0.65	$4.79

Direct Checkout Conversion Funnel

Direct Checkout | PMax

$73.90 spend · 214 clicks · 1,596 impressions · $1.85 cost/conv

Add to Cart

▶

Check Availability

▶

Choose Plan

▶

Begin Checkout

▶

Purchase

Total Conversions

Conv. Value

$2.00

Cart-to-Checkout

5.3%

Direct Checkout | ABF | Search (Targeting)

$66.47 spend · 15 clicks · 612 impressions · $16.62 cost/conv

Add to Cart

▶

Check Availability

▶

Choose Plan

▶

Begin Checkout

▶

Purchase

Total Conversions

Conv. Value

$0.00

Cart-to-Checkout

Direct Checkout | ABF | Search (Observation)

$61.58 spend · 103 clicks · 746 impressions · $2.80 cost/conv

Add to Cart

▶

Check Availability

▶

Choose Plan

▶

Begin Checkout

▶

Purchase

Total Conversions

Conv. Value

$72.00

Cart-to-Purchase

5.3%

Meta Ads

Facebook + Instagram (Combined)

Spend

$8,893.65

Clicks

7,559

Impressions

303,207

Leads
399
Qualified leads only

Engagements

Messaging conversations

CTR

2.49%

CPC

$1.18

V1: Fiber Sales (Primary)

Spend

$6,002.08

Clicks

5,290

Impressions

194,993

Leads
283
From lead campaigns

Engagements

Messaging conversations

CTR

2.71%

CPC

$1.13

Campaign	Spend	Clicks	Impr.	Leads	CTR	CPC	CPL
AIA Full AI Test	$2,862.65	1,730	70,224	145	2.46%	$1.65	$19.74
CELL PHONE PROMO	$1,861.90	1,641	52,478	128	3.13%	$1.13	$14.55
Internet Air Business - Dynamic	$1,080.30	537	20,794	56	2.59%	$2.01	$19.29
Direct Checkout ABF	$1,063.01	951	42,048	52	2.26%	$1.12	$20.44
AIA: Traffic	$396.70	313	10,523	-	2.97%	$1.27	-
Retargetting AIA	$446.70	313	10,523	21	2.97%	$1.43	$21.27
Phone Promo Retargeting	$333.83	301	12,849	16	2.34%	$1.11	$20.86
Lead Campaigns Total	$5,651.80	5,036	183,940	283	-	-	$19.97

Campaign	Spend	Clicks	Impr.	Conversations	CTR	CPC
AIA Engagement Campaign - Copy	$179.85	241	6,887	40	3.50%	$0.75
AIA Engagement Campaign	$170.43	113	4,166	31	2.71%	$1.51
Total	$350.28	354	11,053	71	3.20%	$0.99

V2: Fiber Connect v2

Spend

$2,891.57

Clicks

2,269

Impressions

108,214

Leads
116

CTR

2.10%

CPC

$1.27

CPL

$24.93

Campaign	Spend	Clicks	Impr.	Leads	CTR	CPC	CPL
INTERNET AIR BUSINESS V2	$1,261.41	908	46,782	60	1.94%	$1.39	$21.02
CELL PHONE PROMO	$873.96	793	29,453	24	2.69%	$1.10	$36.42
Retargeting V2	$448.51	331	17,558	14	1.89%	$1.35	$32.04
Traffic V2	$307.69	237	14,421	18	1.64%	$1.30	$17.09
Total	$2,891.57	2,269	108,214	116	2.10%	$1.27	$24.93