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Combined Ad Performance Overview
Total Ad Spend
$9,435.32
All Platforms
Total Clicks
8,324
Google + Meta + Reddit
Total Impressions
329,769
All Platforms
Total Leads
550
Google: 80 | Meta: 470
Google Ads Performance
Google AdsSpend
$383.45
Clicks
594
Impressions
11,844
Leads
80
CTR
5.02%
CPC
$0.65
CPL
$4.79
Phone Calls
N/A
Anomalous data
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | CPL |
|---|---|---|---|---|---|---|---|
| Direct Checkout | PMax | $73.90 | 183 | 1,596 | 40 | 11.47% | $0.40 | $1.85 |
| Direct Checkout | ABF | Search (Targeting) | $66.47 | 15 | 612 | 4 | 2.45% | $4.43 | $16.62 |
| Direct Checkout | ABF | Search (Observation) | $61.58 | 103 | 746 | 22 | 13.81% | $0.60 | $2.80 |
| AIA | PMax #2 | $39.34 | 70 | 1,338 | 3 | 5.23% | $0.56 | $13.11 |
| Phone Promo | PMax | $37.14 | 194 | 7,176 | 5 | 2.70% | $0.19 | $7.43 |
| Phone Promo | Search #2 | $36.50 | 9 | 101 | 0 | 8.91% | $4.06 | — |
| Phone Promo | Search | LEAD FORM | $34.90 | 11 | 136 | 3 | 8.09% | $3.17 | $11.63 |
| AIA | Search | LEAD FORM | $33.62 | 9 | 139 | 3 | 6.47% | $3.74 | $11.21 |
| Total | $383.45 | 594 | 11,844 | 80 | 5.02% | $0.65 | $4.79 |
Google Ads: Top Keywords
| Keyword | Match | Campaign | Clicks | Impr. | CTR | CPC | Spend |
|---|---|---|---|---|---|---|---|
| 'at&t" | Broad | Direct Checkout | ABF | Search (Targeting) | 6 | 363 | 1.65% | $4.72 | $28.30 |
| att fiber customer service | Phrase | AIA | Search | LEAD FORM | 5 | 55 | 9.09% | $4.08 | $20.40 |
| mobile phone plan deals | Phrase | Phone Promo | Search #2 | 5 | 21 | 23.81% | $3.53 | $17.65 |
| att internet | Exact | Direct Checkout | ABF | Search (Targeting) | 4 | 45 | 8.89% | $3.86 | $15.44 |
| at&t cell phone service | Phrase | Phone Promo | Search | LEAD FORM | 4 | 23 | 17.39% | $3.66 | $14.63 |
| at&t phone number business | Broad | Phone Promo | Search #2 | 2 | 24 | 8.33% | $5.71 | $11.43 |
| att internet plans | Exact | Direct Checkout | ABF | Search (Targeting) | 2 | 63 | 3.17% | $5.07 | $10.14 |
| at&t business phone plans | Phrase | Phone Promo | Search | LEAD FORM | 3 | 25 | 12.00% | $3.35 | $10.04 |
Google Ads Changes This Period
- Removed negative IP block (2607:fb91:1288:8579:7939:f64a:7f5a:a576/128) from Direct Checkout | ABF | Search (Observation)
- Removed negative IP block (2607:fb91:1288:8579:7939:f64a:7f5a:a576/128) from Phone Promo | Search #2
- Removed negative IP block (2607:fb91:1288:8579:7939:f64a:7f5a:a576/128) from AIA | Search | LEAD FORM
- Removed negative IP block (2607:fb91:1288:8579:7939:f64a:7f5a:a576/128) from Direct Checkout | ABF | Search (Targeting)
- Removed negative IP block (2607:fb91:1288:8579:7939:f64a:7f5a:a576/128) from Phone Promo | Search | LEAD FORM
- Campaign Criterion Updated on Direct Checkout | ABF | Search (Observation) (no field detail in API response)
- Campaign Criterion Updated on Phone Promo | Search #2 (no field detail in API response)
- Campaign Criterion Updated on AIA | Search | LEAD FORM (no field detail in API response)
- Campaign Criterion Updated on Direct Checkout | ABF | Search (Targeting) (no field detail in API response)
- Campaign Criterion Updated on Phone Promo | Search | LEAD FORM (no field detail in API response)
Meta Ads Performance (Combined)
Spend
$8,893.65
Clicks
7,559
Impressions
303,207
Leads
470
CTR
2.49%
CPC
$1.18
CPL
$18.92
Reach
182,986
Meta Ads: Fiber Sales (V1)
Account: Fiber Sales (V1)
Spend
$6,002.08
Clicks
4,659
Impressions
177,916
Leads
354
CTR
2.62%
CPC
$1.29
CPL
$16.96
Reach
112,823
| Campaign | Spend | Clicks | Leads | CTR | CPC | CPL |
|---|---|---|---|---|---|---|
| AIA Full AI test | $2,862.62 | 1,730 | 145 | 2.46% | $1.65 | $19.74 |
| AIA AI test - 2FA | $1,516.00 | 1,175 | 79 | 2.75% | $1.29 | $19.19 |
| INTERNET AIR BUSINESS - Dynamic | $1,080.28 | 537 | 56 | 2.58% | $2.01 | $19.29 |
| AIA Engagement Campaign - Copy | $179.85 | 241 | 40 | 3.50% | $0.75 | $4.50 |
| AIA Engagement Campaign | $170.43 | 113 | 31 | 2.71% | $1.51 | $5.50 |
| AIA: Traffic | $123.93 | 834 | 0 | 2.66% | $0.15 | — |
| Retargetting AIA | $68.97 | 29 | 3 | 1.58% | $2.38 | $22.99 |
| Total (V1) | $6,002.08 | 4,659 | 354 | 2.62% | $1.29 | $16.96 |
Meta Ads: Fiber Connect v2 (V2)
Account: Fiber Connect v2 (V2)
Spend
$2,891.57
Clicks
2,900
Impressions
125,291
Leads
116
CTR
2.31%
CPC
$1.00
CPL
$24.93
Reach
70,163
| Campaign | Spend | Clicks | Leads | CTR | CPC | CPL |
|---|---|---|---|---|---|---|
| CELL PHONE PROMO | $1,593.80 | 727 | 73 | 2.48% | $2.19 | $21.83 |
| INTERNET AIR BUSINESS V2 | $977.27 | 472 | 40 | 2.45% | $2.07 | $24.43 |
| Internet Air: Traffic V2 | $171.72 | 1,272 | 0 | 3.05% | $0.14 | — |
| Phone Promo - Traffic V2 | $99.72 | 403 | 0 | 1.20% | $0.25 | — |
| Internet Air: Retargeted | $49.06 | 26 | 3 | 1.70% | $1.89 | $16.35 |
| Total (V2) | $2,891.57 | 2,900 | 116 | 2.31% | $1.00 | $24.93 |
Meta Ads Changes: Fiber Sales (V1)
- Ad "Labor Day Ads" status changed from Pending Review to Active (AIA campaign)
- Ad "Labor Day Ads" status changed from Pending Process to Pending Review (AIA campaign)
- Ad "Labor Day Ads" status changed from Active to Pending Process (AIA campaign)
- Ad creative updated on "Labor Day Ads" (AIA campaign)
Meta Ads Changes: Fiber Connect v2 (V2)
- Ad "Labor Day ads" status changed from Pending Review to Active (Phone Promo campaign)
- Ad "Labor Day ads" status changed from Pending Review to Active (Internet Air campaign)
- Ad set "Labor Day phone - Ad Set" status changed from Pending Process to Active
- Ad "Labor Day ads" created in Phone Promo campaign
- Ad set "Labor Day phone - Ad Set" targeting set: United States (excl. New York), age 18+, Advantage+ audience enabled
- Ad set "Labor Day phone - Ad Set" optimization goal set to Link Clicks
- Ad set "Labor Day phone - Ad Set" created with $20.00/day daily budget
- Campaign "CELL PHONE PROMO" budget scheduling state updated
- Ad "Labor Day ads" created in Internet Air campaign
- Ad set "Labor Day AIA - Ad Set" targeting set: United States (excl. New York), age 18+, Advantage+ audience enabled
- Ad set "Labor Day AIA - Ad Set" optimization goal set to Link Clicks
- Ad set "Labor Day AIA - Ad Set" created with $20.00/day daily budget
- Campaign "INTERNET AIR BUSINESS V2" budget scheduling state updated
Reddit Ads Performance
Reddit AdsSpend
$158.22
Clicks
171
Impressions
14,718
CTR
1.16%
CPC
$0.93
CPM
$10.75
| Campaign | Spend | Clicks | Impr. | CTR | CPC |
|---|---|---|---|---|---|
| Traffic | Ground Fiber Internet, AIA, & Network Providers | $158.22 | 171 | 14,718 | 1.16% | $0.93 |
Social Media Activity
Facebook Posts (Aug 13–19)
Facebook
Switch to AT&T Business and start saving! 📱 Keep your device and number while earning up to $600 in bill credits over 24 months. ✅ Credits can begin within just 2 bills. Easy, quick, and valuable. 🔥
Facebook
Switch to AT&T Business and save big! 💰 Keep your device and number while earning up to $600 in bill credits over 24 months. 📱 Fast, simple, and built for your business. 🔥
Facebook
Get the best of AT&T Business! 🔥 Earn up to $600 in bill credits when you switch from any carrier. Plans start at $15/mo per line. 📱 Keep your device and number. Fast, simple, and built for business. 💰
Facebook
Save big with AT&T Business! 🔥 Plans start at $15/month per line. Keep your device, keep your number, and earn up to $600 in bill credits over 24 months. 📱 Credits start within 2 bills. Simple, quick, and built for business. 💰
Facebook
Switch to AT&T Business and claim up to $600 in bill credits! 💰 Keep your device and number. Plans start at just $15/month per line. 📱 Credits spread over 24 months, starting within 2 bills. 🔥
Facebook
Ready to save big on business wireless? 🔥 Switch to AT&T Business and earn up to $600 in bill credits over 24 months. Plans start at just $15/month per line. Keep your device and number. 📱
Instagram Posts (Aug 13–19)
Instagram
Switch to AT&T Business and claim up to $600 in bill credits. 📱 Plans start at just $15/month per line, with credits spread over 24 months. ✅ Just transfer from another carrier and you're set. 🔥
Instagram
Switch to AT&T Business and start saving! 📱 Keep your device and number while earning up to $600 in bill credits over 24 months. ✅ Credits can begin within just 2 bills. Easy, quick, and valuable. 🔥
Instagram
Switch to AT&T Business and save big! 💰 Keep your device and number while earning up to $600 in bill credits over 24 months. 📱 Fast, simple, and built for your business. 🔥
Instagram
Get the best of AT&T Business! 🔥 Earn up to $600 in bill credits when you switch from any carrier. Plans start at $15/mo per line. 📱 Keep your device and number. Fast, simple, and built for business. 💰
Instagram
Save big with AT&T Business! 🔥 Plans start at $15/month per line. Keep your device, keep your number, and earn up to $600 in bill credits over 24 months. 📱 Credits start within 2 bills. Simple, quick, and built for business. 💰
Instagram
Switch to AT&T Business and claim up to $600 in bill credits! 💰 Keep your device and number. Plans start at just $15/month per line. 📱 Credits spread over 24 months, starting within 2 bills. 🔥
Instagram
Ready to save big on business wireless? 🔥 Switch to AT&T Business and earn up to $600 in bill credits over 24 months. Plans start at just $15/month per line. Keep your device and number. 📱